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Connect With 25,000+ Travelers Exploring Southern Wyoming
The VIP’s Guide has been the region’s trusted visitor resource since 2000
For more than 26 years, VIP’s Guide to Southern Wyoming has been the traveler’s trusted companion — and a powerful platform for local businesses to reach new customers. Each year, 25,000 copies are distributed across the region, featuring our exclusive federally-protected recreation map, detailed visitor information, and advertising that connects travelers with the best places to stay, eat, shop, and explore. The 2027 edition is your opportunity to put your business front and center with Wyoming’s visitors.
Why Advertise in the VIP's Guide
Proven Reach
Every year, 25,000 copies of VIP’s Guide are placed directly in the hands of travelers across Southern Wyoming and key gateway communities. This guide is a trusted companion for visitors planning their trips, making your business visible exactly when people are deciding where to stay, eat, shop, and explore. In addition to reaching visitors, the Guide is also picked up by potential new residents and job seekers. Advertising here not only promotes your services but also supports workforce recruitment by showcasing the lifestyle, amenities, and opportunities that make Southern Wyoming an attractive place to live and work.
Exclusive Map
At the heart of the publication is a one-of-a-kind, federally protected recreation map — something no other visitor guide can offer. Created in 2000, this detailed map highlights trails, fishing spots, campgrounds, river access, scenic drives, and attractions. Visitors rely on it to plan their adventures, which means advertisers gain exposure alongside the single most-requested resource for exploring Southern Wyoming.
Lasting Impact
The VIP’s Guide doesn’t get tossed aside after one use — it stays with travelers throughout their journey. With outdoor recreation details, scenic drives, a museum junkie tour, dining, shopping, and lodging listings, visitors reference it again and again. That lasting presence gives your business repeated visibility, ensuring your ad continues to work long after the first glance.
New for 2027:
Rodeo Country & Western Weekends
Wild Wyoming
48-Hour Outdoor Escapes
Ride Southern Wyoming
Western Experiences
Rodeos remain one of the most authentic ways to experience Wyoming culture. The 2027 Guide will expand coverage of local rodeos, Western events, art, music and community celebrations—giving visitors more reasons to plan a trip, stay overnight and spend time in our communities.
More Powerful Photography
The 2027 Guide will feature significantly more professional photography showcasing Southern Wyoming's landscapes, wildlife, recreation, communities, and Western experiences. Stronger visual storytelling makes the VIP's Guide even more engaging, while helping travelers picture themselves here, exploring more of the region.
Ready-Made Trips
New 48-Hour Outdoor Escapes and other trip-planning features will connect recreation with nearby lodging, dining, shopping, attractions and local services. Instead of simply telling visitors what there is to see, the VIP's Guide will help them decide what to do next—and where to spend their time and money along the way.
Gravel, Pedals & Backroads
Expanded coverage of the Wyoming Backcountry Discovery Route, cycling, gravel riding and other backroad adventures will help connect these growing recreation markets with the Southern Wyoming communities and businesses that serve them.