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Connect With 25,000+ Travelers Exploring Southern Wyoming
The VIP’s Guide has been the region’s trusted visitor resource since 2000
For more than 25 years, VIP’s Guide to Southern Wyoming has been the traveler’s trusted companion — and a powerful platform for local businesses to reach new customers. Each year, 25,000 copies are distributed across the region, featuring our exclusive federally protected recreation map, detailed visitor information, and advertising that connects travelers with the best places to stay, eat, shop, and explore. The 2026 edition is your opportunity to put your business front and center with Wyoming’s visitors.
Why Advertise in the VIP's Guide
Proven Reach
Every year, 25,000 copies of VIP’s Guide are placed directly in the hands of travelers across Southern Wyoming and key gateway communities. This guide is a trusted companion for visitors planning their trips, making your business visible exactly when people are deciding where to stay, eat, shop, and explore. In addition to reaching visitors, the Guide is also picked up by potential new residents and job seekers. Advertising here not only promotes your services but also supports workforce recruitment by showcasing the lifestyle, amenities, and opportunities that make Southern Wyoming an attractive place to live and work.
Exclusive Map
At the heart of the publication is a one-of-a-kind, federally protected recreation map — something no other visitor guide can offer. Created in 2000, this detailed map highlights trails, fishing spots, campgrounds, river access, scenic drives, and attractions. Visitors rely on it to plan their adventures, which means advertisers gain exposure alongside the single most-requested resource for exploring Southern Wyoming.
Lasting Impact
The VIP’s Guide doesn’t get tossed aside after one use — it stays with travelers throughout their journey. With outdoor recreation details, scenic drives, a museum junkie tour, dining, shopping, and lodging listings, visitors reference it again and again. That lasting presence gives your business repeated visibility, ensuring your ad continues to work long after the first glance.
New for 2026:
Honoring America 250 in Southern Wyoming
Energy Through the Ages
Trail Spotlights
Why Americana + America 250 Will Drive Travelers in 2026
As America celebrates its 250th year, travelers are seeking destinations where the nation’s story still feels authentic — places that embody freedom, resilience, and small-town hospitality. Southern Wyoming delivers exactly that. With wide open spaces, endless horizons, uncrowded trails, welcoming communities, and museums that keep our stories alive, our region captures the spirit of western adventure and true Americana.
The 2026 VIP’s Guide will showcase this connection through a special America 250 commemorative feature, inviting visitors to celebrate the milestone not just by reading history, but by living it here — hiking uncrowded trails, exploring museums, fishing quiet streams, and experiencing friendly towns where freedom still roams. This feature will highlight special events, community celebrations, and heritage experiences throughout the year—providing unmatched visibility for advertisers at the heart of a national spotlight. Your business will connect directly with travelers who want to stay longer, spend locally, and support lodges, shops, and restaurants during one of the most important milestone moments in America’s story.
Energy Through the Ages: Southern Wyoming’s Legacy of Power
Southern Wyoming has always been a place where energy drives progress. From early coal, timber, and copper that built railroads and towns, to oil, natural gas, uranium, hydropower, and now some of the largest wind projects in the nation, every chapter of America’s energy story can be traced here.The 2026 VIP’s Guide will feature this proud legacy in a special Energy spotlight — showing visitors how the region’s past and future remain connected through resilience, innovation, and community. This is your chance to align with a story that welcomes all forms of energy, honors every provider, and celebrates the spirit of a region that has always powered America forward.
The Continental Divide Trail
In 2026, VIP’s Guide will dedicate a feature to the Continental Divide Trail (CDT) as it winds north through the rugged Sierra Madre Mountain Range, the city of Rawlins, and northern Carbon County. This high-country and high-desert stretch offers travelers a unique mix of alpine meadows, wide-open landscapes, wildlife encounters, and authentic small-town culture. The Guide will highlight trail access points and nearby services—helping visitors plan their adventure while connecting them with the businesses that make the journey possible. This feature provides advertisers more visibility with a growing national audience of hikers, bikers, and road-trippers inspired by the CDT, and positions your business as part of one of America’s most iconic long-distance trails.
The Tie Hack Trail in the Snowy Range
Another spotlight will feature the rebuilding of the Tie Hack Trail in the Snowy Range. Tie hacks—skilled workers who cut and shaped timber for railroad ties—were critical to the Union Pacific Railroad that opened the West. The reconstructed trail honors this legacy while offering visitors a stunning forested setting for hiking and learning. This trail blends history with outdoor recreation with interpretive storytelling, mountain vistas, and easy access from the Snowy Range Scenic Byway. Advertisers in recreation, lodging, dining, and heritage tourism will gain unique visibility in a section that celebrates both Wyoming’s past and its adventurous present.